Creating Connections While Helping People Succeed In Their Own Business
As a digital marketer, one of the biggest things you can hope for with your content is that it goes “viral.” Viral is a social media and internet term that has been widely used and abused in the digital marketing world as the principle behind viral is much simpler than many people lead you to believe.
When something “goes viral” it means that it spreads and grows without any paid support. For instance, a Facebook post from a company about a marriage proposal that creatively used their products could go viral and then the company could see a boost in online web traffic and potentially even online sales.
For content to “go viral,” it needs to be three basic things: clickable, playable, and shareable. If someone is captured by your content, clicks on it, and like it enough to share it, it has a potential to go viral. The shareable aspect is where a lot of marketers miss the mark. Here are a few ways that you can help your content become more sharable and help it go viral.
Essentially, tabs divided all of your Gmail messages into five sections: Primary, Social, Updates, Promotions, and Forums. Primary was for any direct person to person communication. Social was for any and all social media updates that you have pushed to your inbox. Updates include shipping confirmations, receipts, and the like. Promotions is for any sales or promotions emails and Forums was for things like Reddit and comment boards.
While many email marketers were worried about what would happen with the new tabs, the segmentation has actually helped marketers. Here’s how it’s helped.
Facebook is a powerful tool for digital marketers. From communicating to customers and getting their feedback to getting more fans and spreading the word about your business, Facebook has changed the digital marketing landscape.
Facebook advertising has been a large player in that change. Once the social media platform started to charge brands to communicate with their customers and new customers, the potential for gains and losses got much more serious.
One thing that digital marketers sometimes forget about Facebook advertising is that you can drive real profit with them. Facebook has taken the time to create different types of ads that can drive profit as well as social engagement. Here’s how to make your Facebook ads profitable.
When Facebook started to be a tool for digital marketers, there was a whole slew of data that came out about ideal posting times. Each digital marketing consulting company had a different time of day and day of the week that they designated the “ideal posting time.”
These were supposed to be the times when your Facebook posts would be seen by the most people and when the most people would engage with your content. The concept of hacking Facebook to make it work best for marketers was alluring and most digital marketers fell into the trap of “ideal posting.”
It didn’t take long for Facebook to figure out that people were trying to figure out their algorithm. Truth is, there is no ideal time to post on Facebook. At least, there is no universal best time to post on Facebook.
You have to figure out when is the best time for your brand to post on Facebook. Hacking the Facebook algorithm changes from brand to brand and there are a few ways you can do that. Here is how to figure out the best time for your company to post on Facebook.
Lead generation is a vitally important part of a digital marketing strategy. If you don’t have leads, people don’t get your emails. Emails generate sales, foster public relations, and give you a place to talk to your customer. Having leads for those emails is a must.
Getting new leads can sometimes be difficult. More and more people are choosing to not opt into emails and this can leave your lead list flat and your email delivery stagnant.
People are more apt to share their emails with you if they feel like they are getting something of genuine value by sharing them. Here are a few creative ways to capture leads that convert.
In this contemporary era, more and more business owners are recognizing the integral role that internet marketing can play in helping them develop an online presence and greater conversion rates.
To make the most of internet marketing, it is often advantageous to seek assistance from professionals who are highly skilled in employing strategies that will drive traffic to your website.
Several years ago, if you could receive thousands of visitors each month, you could make decent money thanks to your on-page ads. But, people have become blind to the ads.
It’s more difficult to monetize a site with the use of advertising. So, it’s time to start looking at alternative ways to make money from your internet traffic.
At the same time, adopting a new approach for monetization can help increase the user experience provided by your website and your overall influence.
The approach that you should think about using is the use of sponsored posts.
If you’re not already using video marketing to acquire new customers, then you’re missing out. Video drives traffic and provides higher engagement rates.
You can use video to showcase customer testimonials, product details, or demos. It’s a simple way to communicate your message in a format that people enjoy. In fact, internet users on mobile devices tend to prefer video over text.
In order to drive traffic to your site from a video on YouTube or posted to social media, you need to have a clear goal. You need to decide on what you’re trying to accomplish.
After you’ve set your goal and created your video, there are a few steps you can take to boost conversion rates and get more views.
Your online reputation can make or break your chances of success. You need to maintain a positive image, whether you’re selling affiliate products or producing your own items.
When a customer leaves a negative review, it can cause potential prospects to reconsider their decision. You could lose sales due to these negative responses, which is why you need to bury them as quickly as possible.
Typically, you can’t make bad reviews go away. Once they’re posted online, they are there to stay.
But, with better reputation management, you can start to bury these reviews and limit their impact on future business.
If you’re resting all your marketing ambitions on the hope that first-time visitors will make a purchase, you’re going to have trouble making any money. Only about 1% of visitors are ready to make a purchase during their first visit. On average, you’ll need about 4 or 5 points of contact before getting a sale.
A lead magnet is designed to help you capture the email address of these visitors so that you can direct them back to your sales funnel. They’re designed for the 99% of prospects that leave your site without making a purchase.
So, if you want to gain these email addresses, you should take the time to create an effective lead magnet.
As an internet marketer, the majority of your marketing plans are probably focused on a global or regional market. But, honing in on a local market can help increase sales and gain new customers. You can think of this as a form of niche marketing.
When you target a local market, you can increase your chances of gaining new customers in that particular region. This offers numerous benefits. It helps increase word of mouth advertising, helps you cut through the competition, and gives you a better chance of increasing your sales.
How do you go about targeting a local market with your search optimization? I’ll show you how, with the following methods.
Landing pages are an important part of your marketing strategy. Getting traffic to these pages is essential. But, this traffic means nothing if your page doesn’t convert. If you’re getting traffic, but not sales, then learn how to increase conversions on your landing page.
You Need to Be Consistent
The first step towards increasing your conversions is to make sure that you remain consistent. This means that all of your content needs to have a consistent message and your information needs to remain consistent.
If you include stats or figures in your content, inconsistencies will turn people away. Always double check any details that you include in the landing page.
For example, if you mention at the top of the landing page that your program has helped 2,000 customers and then mention that it’s helped 3,000 customers in your final call to action, you will lose sales. Consumers are smart enough to notice these small inconsistencies.
You also need to remain consistent with the tone and style of your content. Make sure that your content flows in a natural way.
Link building remains an important aspect of search engine optimization. While Google and other search engines have altered their search engine algorithms to include other factors, having quality links to your website is still an essential part of increasing search engine results.
If you’re getting tired of spending hours trying to build back-links without positive results, then use the following 6 solutions for quality link building.
#1 – Link to Quality Sources
When creating content for your website, such as blog posts, link to quality sources whenever possible. You should try to include at least 2 quality outbound links in each blog post. This offers several benefits.
First, it is a good SEO practice to include outbound links, as it makes your content more helpful to visitors, which improves your on-site SEO. Second, the sites that you are linking to may reciprocate and include a link back to your website.
Using social media to connect with customers, increase your online exposure, and boost your SEO are all great reasons to include social media in your internet marketing strategies. But, having too many social media profiles can dilute your brand and make it difficult to keep up with your marketing efforts.
While major corporations can get away with paying a marketing team to stay up to date with every social media platform available, this may not be an option for your business. Instead of spreading yourself too thin, you should focus on two, three max, social media platforms.
So, how do you choose the platform that’s right for your business? By evaluating your target audience and the pros and cons of each major social media platform. Here are a few useful tips to help you make the right decision.
It’s easy to let your internet marketing strategies get away from you. As your business expands and you get busy with various tasks, you might begin to pay less attention to your specific strategies. After a while, you’re just going through the motions of marketing to your customers.
When this happens, you’ll likely notice a decrease the effectiveness of your internet marketing strategies. You might see a decline in conversion rates, an increase in bounce rates on your site, and less revenue coming in.
If your internet marketing strategies no longer seem to have the same effect they previously had, you don’t need to start over from scratch. There are ways to breathe new life into your marketing campaigns. Here are 5 strategies for refreshing your existing internet marketing campaigns.
Are you finding it difficult to increase your conversion rates? If you can’t convert your traffic into sales, then what’s the point of your marketing efforts? It can be incredibly frustrating to spend time and money attracting visitors to a landing page or sending out mass emails without noticing an increase in sales.
Conversion rate optimization isn’t always easy. If you’re not happy with the current performance of your marketing efforts, then take a moment to explore these 5 expert tips for improving conversion rates.
If you have an infoproduct you want to promote – whether it’s your own or an affiliate product — there’s no better place than social media. At any given moment there are literally millions of people using social media to communicate with their friends, update their status, watch videos, and other activities.
This is a lucrative market that you can exploit for the benefit of your online marketing program.
Which Social Media Platforms to Use
First, you want to create a Facebook Fan Page related to our niche and start attracting Friends so that we can build our social media contacts that way.
We also want to create a Twitter account and possibly other social media accounts — such as Google+, LinkedIn and Pinterest — and then link them all together so that anytime we update a status or send out a Tweet on one, it goes out on all of them.
Another thing you want to do is to create a blog using WordPress or another free blogging platform. On this blog, you can use the SEO-ready swipe copy from my affiliate provider, as well as creating your own original content, such as reviews and testimonials.
Did you know that the “impulse items” you see at the checkout line of your local grocery store are some of the best-selling items in the store? It’s true. And the reason why holds some important lessons for your online marketing efforts.
The Value of Convenience
If you ask your grocery store customer to spend too much time considering the decision of whether or not to buy these items, you will almost certainly lose the sale.
Why? Because they will come to realize that for the same price of the single bottle of ice cold soda they are grabbing, they could practically get a six pack if they were to take the time to walk back to the soda aisle.
Ah, but that would mean they would have to lose their place in line.
And if they stop to think about the gossip magazine they are grabbing — which usually costs a relatively
high amount of money compared to other magazines, especially for what they are getting — they probably would put it back.
One of the fastest and easiest ways to get an online business up and running so you can earn recurrent income hands-free is by promoting affiliate products.
What are affiliate products? These are products that other people own and that you simply promote. These can be actual, physical products — such as bicycles, cars, homes and so on. Or they can be digital Information Products — such as an eBook or a video course.
When you promote affiliate products, every time you make a sale you get a commission on that sale. In other words, when you lead a customer to the product owner’s website and that customer spends money to buy that product, you get some of that money.
As an Internet marketer, you probably already know that promoting other people’s products is the fastest, easiest and most effective way to make money online. But what type of products you can promote with your affiliate marketing business?
The answer is … anything.
A Global Marketplace
You can promote literally anything and there are both people out there who will buy it and other people who are selling it who are more than happy to pay you to lead paying customers to them – both physical and digital products.
Have you ever heard of a website called Amazon.com? Of course you have! It’s the world’s largest online retailer. Amazon offers every imaginable product for sale, from sailboats to books, from DVDs to vacation homes. If you can think it, Amazon sells it.
But did you know that Amazon will pay you to promote their products? It’s true!
If you have created an original info product, you have completed about half your task as an Internet marketer. The remaining part of journey toward marketing success is promoting your product so that highly-targeted customers can find it. For that, you are going to need a sales page.
A sales page essentially is an advertisement for the product you have created. But unlike traditional print advertising like a newspaper or magazine ad or a television or radio commercial, your sales page has to not only explain what your product is all about, but also convince the prospective customers reading it that it is essential that they buy your product. As such, sales pages don’t so much suggest as they demand.
If you are just starting out in online marketing, you may not have a big marketing budget. Creating an effective sales letter is the perfect option for a low-cost or no-cost Internet marketing campaign because you can use squeeze pages, Search Engine Optimization and other no-cost techniques to attract traffic to you sales page.
Forums are a great place to post articles that include links to your web pages. Forums are places where people interested in a particular topic can go to read posts by other people interested in the same niche.
All of the big internet sites – such as Google, Yahoo and Bing – offer forums on every topic imaginable. Even social media sites such as Facebook and LinkedIn host forums where you can post your articles. Your articles can even be broken up into smaller pieces and posted as comments to other people’s forum postings.
Once you have identified groups of prospective customers, if you want them to give your links social approval signals, you have to take the time to build relationships with them.
One great way to do this is providing free valuable content related to your niche. So sending them links to websites related to your niche that you find helpful or other information they can use in their everyday lives.
Make It Personal
You also should share personal information about your life. Remember, you want them to think of you as a friend, not just an Internet marketer. So you can do things like posting photos, videos and other links related to your private life so that people can feel as if they know you better
You also want to make positive and supportive comments about their updates and tweets and repost them. Every time you re-Tweet something or share their update, they are going to get a notification.
It’s also a good idea to show an interest in the details of their lives and refer frequently to personal information they have shared in the past, like asking about their kids or how their vacations were.
If you send emails to people who haven’t invited you to do so, you could be breaking the law. There’s a law called the CAN-SPAM Act – which stands for Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 — that regulates commercial emails.
This law gives people the right to unsubscribe to any emails they don’t want. So if somebody asks you to take them off your list, you not only want to do that because it’s good business, but because you may be subject to fines if you don’t do it. And the fines are per email violation, so they can add up fast.
The common thinking among many Internet marketers is that you are never supposed to buy email lists because the people on that list don’t know you. After all, you don’t know for sure they are open to what you are selling. They may mark you as spam and get you banned from email services.
All those things are true, in general, but there are certain lists that absolutely are worthwhile to buy. So you shouldn’t dismiss buying leads altogether because there is a right way and wrong way to go about it. You just have to be very careful about how you proceed because there are risks.
I get asked all the time what’s the best way to generate leads and recruit people into my business on a shoestring budget, so today we’re going to review the three most powerful ways to do just that. If you are just starting out or still trying to decide which is the best business model to choose this will help you. Please feel free to send me comments.
This one may surprise you, but blogging is not only a powerful tool to use in your prospecting efforts, but it’s a highly targeted free traffic generator as well.
In fact I was extremely surprised to see that one of my blogs that I use solely for prospecting and as a meeting place for my team after checking my server stats to this day generates over 2000 unique visitors a month and all I do is write stuff and add it to the blog.
The fastest and most effective way to engage your readers into your content is to draw them into a story. People are naturally pre-disposed to enjoy stories, so if you can wrap your sales copy in an engaging story that connects emotionally with your reader, you have a better chance of getting them to make a buy decision.
Injecting Your Personality
The story you create to sell your product can be either your own first person account of how your product changed your life, or it can be the story of somebody else, such as a character you create.
In either case, the purpose of the story is to get the reader to connect with the subject of the story. The problems you or your character experience should be the same problems your readers are having.
For most online marketers, getting started with free traffic is done out of necessity. Unless you starting your internet marketing business with a large initial budget or with a lot of investors, odds are your marketing budget is either zero or next to nothing.
Fortunately, there are many low-cost and no-cost marketing techniques you can use to drive traffic to your web pages. While they may not be as fast or efficient as paid traffic techniques, they will get you to the same place: A high-converting sales page promoting great products with high traffic that results in strong and sustained revenues.
For marketers without a start-up budget, these revenues can be re-invested into the business – such as for paid traffic generation and marketing methods – so that the business can continue to grow and the revenues can become exponentially larger.
The landing page is the first place your prospective customers will see. In other words, it’s your first opportunity to impress them with the quality of your branding.
But you can’t always control how customers are accessing your online business. Some may end up on your squeeze page while others may visit your website. Still others could find you through an article you published or a blog you wrote.
To paraphrase legendary Green Bay Packers coach Vince Lombardi, “Getting customers to click through your web page isn’t the everything … it’s the only thing!”
The purpose of the click through page is to drive visitors to the next step in your sales funnel. As such, it needs to include at least these seven different elements.
A Clear CTA Button
One of the biggest mistakes many marketers make is making it too difficult for page visitors to act on their CTA.
Use big, bold buttons that are in a prominent position on the page so that it’s easy for customers to do what you want them to do.
A Compelling Headline
The headline you use should include your keywords and closely match the title tag of your page in the HTML. If not, customers are more likely to click off your page without clicking through. Your customers want to see consistency when scanning your page.
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